And lets not forget those businesses which John Q and his now financially pinched coworkers used to buy from; they're now feeling the pinch too, so they and their employees lose income which they then can't spend at other businesses which then causes those other businesses to cut back. It's right in front of us right now how the trikle down works because the trikle has slowed to a drip which has affected everyone right down the line. How much more obvious does it have to get?