I have always been wary of storing information somewhere else. It's fine for information that should be shared, and there's certainly a lot of that but people are making big mistakes storing their own sensitive and confidential information anywhere other than local. I realize that some of it is going to be out there anyway because that's how the government and companies do business, but keep it to a minimum.

Marketing had to come up with something new sounding, they already wore out eThis and iThat. It really is like a fashion trend, the guy is right about that too.