If a child is crying in the store, just grit your teeth and bear it like everyone else does in the store. I raised 4 children and it occasionally happens. It is just as hard (if not harder) on the parent as it is on others. When children are throwing a temper tantrum parents need to just let them go so they can see it won't get them what they want. It also seems to be harder on people who have never had children than on those who have.