Interesting story I heard when in London a few years ago. The father of one of the women I worked with was booked to fly to the US on holiday on Virgin when he was diagnosed with a serious heart condition. He wanted to cancel his tickets, but was told the best he could get was to defer for up to 2 years. Given he might not be alive in 2 years he wasn't happy so asked to speak to the manager. Kept getting told the same story, so kept asking to speak to the next level up. Eventually he got somebody to say ok to a refund. He asked their name so he didn't have any problems later on with processing the transaction. It was Branson himself.

Pulse: Have some Air Points to use up and am planning a trip to the GP next year to use them - might see you there. Was last there 99.

I think motor racing would have to be the sport with the greatest level of sponsorship advertising. This is for two reasons. 1. The cost of running a car/bike/boat for a season, and 2. the fact that there is opportunity for placement of adverising. The cars them selves, the walls of the track, the clothing, the hats, the over bridges, the pit girls, etc. There is advertising everywhere. Compare that to football (American, association, or rugby) and you get the hoardings around the ground and small logos on the clothes of the players, and cheerleaders if there are any.