I just had noticed that this car was not plastered stem-to-stern with corporate logos, but I don't keep up with racing too much, so I didn't know if he was the rule or the exception. A few years ago, when conspicuous excess was a corporate hobby, they were tripping over each other to buy the naming rights for professional sports stadia, college football bowl games and what-not, sometimes for many tens of millions of dollars a pop. I read recently that there are several of them now trying to sell those rights for much less, just to get whatever money they can for them. Bankruptcy judges can be such buzz-kills, sometimes.