He's a retard. Endorsement deals always have a "moral turpitude" clause, so the company can dump you for doing things like this, and they will. Kellogg's already has, for over $1 million. He'll never know how many deals he didn't get because of it. Without getting into whether smoking weed is "bad", doing it where J. Random Dickhead can take your picture is seriously stupid. He's going to lose more money than 99% of the people in the world will make during their whole lifetimes. That could easily turn out to be a $5 million bowl of weed. I hope he enjoyed it.

Maybe he can make up some of his lost endorsement money by going on a "Weed Makes You Stupid" speaking tour with Ricky Williams.