I actually find the constant portrayal of men as the abusers rather offensive. My understanding is that physical abuse occurs towards men from their female partners about as much as it does the other way.

I remember an observation about abusive relationships to the effect that while men may do perverse acts women create perverse situations.

Until they start addressing the issue of abuse as something that takes place to both men and women these campaigns aren't serious, unbiased attempts to solve the problem.