This aircraft was built for sentimental reasons, not business ones. It was built because of a European, specifically French, inferiority complex. Boeing simply does not have the massive government subsidies to risk billions of dollars on a very dubious projects like the A380. Yes, the large hub system may become something of the past which will render large planes like the 747 and the A380 obsolete. Boeing is concentrating on smaller efficient aircraft like the Dreamliner. Of course now Airbus is whining to European governments for free money to develop a competing plane to the Dreamliner.